As the worlds biggest online car hire broker, RentalCars.com provides huge potential for experimenting with conversion optimisation on a massive scale.
Roll
Web UI/UX Designer
Front-end Developer
Through A/B testing – where experiments are tested against half of visitors to the website, whilst the other half act as the control group – RentalCars.com experiments with new features, new design patterns, and increases their collective understanding of what influences a customer to spend money.
My experiments included:
- Filters functionality on search results
- Vehicle upgrade options
- Location filters and map functionality
- Automatic credit card detection
- Brand redesign
- Flight tracking
- Quick search
- and many many more…
