Experimenting on the Worlds Biggest Rental Car Website

As the worlds biggest online car hire broker, RentalCars.com provides huge potential for experimenting with conversion optimisation on a massive scale.

Web UI/UX Designer
Front-end Developer

Through A/B testing – where experiments are tested against half of visitors to the website, whilst the other half act as the control group – RentalCars.com experiments with new features, new design patterns, and increases their collective understanding of what influences a customer to spend money.

My experiments included:

  • Filters functionality on search results
  • Vehicle upgrade options
  • Location filters and map functionality
  • Automatic credit card detection
  • Brand redesign
  • Flight tracking
  • Quick search
  • and many many more…

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